FIRST PITCH

Common Generic Conventions of Pop Music Promo Videos:

• a wide and extensive use of shot types, camera angles and movement
• repetition of reoccuring thematic elements and generically specific iconography
• a possible narrative structure
• a possible performance element
• the flexibility to disregard realism
• shots cut tightly to the beat of the track
• use of special effects (lighting, animation, CGIs, in-camera effects)
• a constructed Mise en Scene appropriate to the content and tone of the track
• high impact