Horror Film Poster

The only effect that this poster is supposed to make you feel is mainly fear.
With the face of Leaya Hatzakis in the eye, the audiene is supposed to feel like they are this person and feel as if they were living in it.
By only showing the eye, this can give an effect of mystery because you cannot see the rest of the face, but by doing this, it is obvious to the audience that this is the enemy.
The title and subtitle are supposed to make the audience pay attention to the poster. For example, in the eye, we can see a face but the subtitle catches the audiences curiosity because it is faded in.
We can also see the extra images have been added and faded in, in order to give the audience a sort of prewiew of the movie.