POST-PRODUCTION

The jump from the AS Main Task to the Pop Promos was a huge changement of media and technological knowledge for me. In the AS Main Task, we used PD170 Sony Cameras which recorded footage on tape while this year we used a more advanced method of recording with X5 HD Sony Cameras which as a result were much better seeing that recordings were done on a hard drive and the footage is in HD.

Most of our Pop Video was set in front of green screen. The editing was all revolved around after effects. To make the background, we selected pictures from Google and copied them into PhotoShop. We used the still images of the moon, sky and streets as props that could be moved to fit the background.



The next step in after effects was the keying of the actors. This is done by selecting after affects from the menu and click on keylight. This is used to adjust the colour of the actors into the green screen . Then you have to click on the eye dropper to pick the screen colour (green) and click on combines matte to make the black invisible and the white colour stay.

To balance out the black and white on the actors, you have to adjust the Hue Saturation by turning it down.

Once all the colours are synced into each other, including the bacgkround, I positioned all the actors and props.
The end step is to render it in order to save the colours and positions of the images.

SET DESIGN/LIGHTING

This set design and lighting is our plan for the band. Above the band, we planned to have a circling white light which we did use in the real video, however we tried using the red glow lights at the sides. We came to the conclusion that with one circling white light we could achieve a better effect.

This was our office set which was not used in the shoot due to a shortage of time. To the left of the diagram, there are an example of drawn office booths that we could have built with screens. To the right, there is an example of a conference room. As for the lighting, we would have used very bright white light to get the feel of an office.

This was an idea for an outiside set. We would have created this set in the studio. All of the walls would have been covered in graffiti. In terms of lighting, we wanted to create a night-time effect by putting lamp posts in and yellow street lights. We decided not to use this set due to our change in set idea where we green screened all of the locations which were previously planned.

This was our idea of a tunnel location. As previously stated, instead of building a set, we green screened it.

ANCILLARY TASK PLANNING 1

A Digipak is a patented style of compact disc or DVD packaging, and is a registered trademark of AGI Media, a MeadWestvaco, Inc. resource, which acquired the original trademark holder, IMPAC Group, Inc., in 2000. MeadWestvaco licensed the name and designs to manufacturers around the world.”


Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Since Digipaks were among the first alternatives to jewel cases to be used by major record companies, and because there is no other common name for Digipak-style packaging made by other companies, the term digipak or Digi-Pak is often used generically, even when the media holder is a hub or "Soft Spot“ rather than a full plastic tray.
Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets. Because such packaging is less resistant to abrasion than jewel cases, it tends to show signs of wear relatively quickly. Licensed digipak manufacturers such as domestic U.S. printer and disc replicator Oasis Disc Manufacturing recommend coating the raw printed paper with a protective UV coating, thus ensuring greater longevity.
Although less vulnerable to cracking than a jewel case, the disc tray inside the package (particularly the "teeth" of the hub which secure the disc in place) remains rather brittle and is prone to cracking if the package is crushed. Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s.
Manufacturers have sought to reduce environmental impact and improve functionality by introducing recycled components into its trays; one has announced a 100% post-consumer PET tray made from recycled bottles, which also eliminates the need for the brittle "teeth". Many printers use recycled or sustainable material for the board stock.
Historically, Digipak was only available in large quantities. However, AGI has recently introduced a new product called digipak i-create for the consumer market. Digipak i-create is a web-supported concept that is aimed at the download, music, photo and creative markets.

Key Elements of a Digipak:


-images of the band or artist
-possible image relating to the given genre
-images relating to the song/songs included within the Digipak
-a DVD or CD logo
-an ‘explicit’ warning logo, when necessary
-the record company’s logo
-record company’s name
-a barcode for scanning
-artist’s name, band’s name or title
-credits and thanks
-artist and record company’s web addresses
-a list of bonus material
-song lyrics
-a booklet or poster
-offers on future purchases
-information on the artist’s back catalogue
-a bonus CD (which may include: exclusive content, b-sides or demos of songs)

CALL SHEET

Cast list


Patch Wadsworth
Lillie Resta
Freya Spargo
Molly Astley
Amiee Watts
Simon Wood


Props List
Long board room table
Office chairs-leather
Office cubicles
Office appliances (stapler, hole-puncher, pencil and pen holders, folders, filing cabinet, pictures, billboards, maps)
Harsh lighting
(Graffiti) Brick walls to move around for different shots
Office plants
Laptops or computers
Printers
Interactive Board
Bass Guitar
Electric Guitar
Drums
Microphone
Abandoned building set
Sharp murderer knife
Big garbage bin
Lamp post
Costume list



Woman:
Killing scenes:
- Zip-up Latex suit
-Combat boots (whatever)
-Push up Bra
Office scene:
-Pencil Skirt (Black)
-Blazer with shoulder pads (Black)
-Black high heels
-Ordinary glasses

Man:
-Black business man suit
-Red Tie
-Deer Stalker
-Brief case

Band
Girls:
-Ripped Tights
-Tattoos (drawn on or sleeves)
-Piercings (Fake)
-Doc Martins
-Ripped tops
-Denim short or ripped trousers
-Lot s of jewellery (rings and necklaces)
-Coloured hairspray (blue and red)

Boy:
-His own jeans (black or denim)
-Checked shirt
- His own shoes



Schedule for the day

9:00 am- all meet in studio – get cast into costume

9:15 am- finish preparing the set for ally way shooting beforehand.

10:00 am- begin filming scenes with the alleyway set and costume.

12:30 pm- Get Lunch.

1:00 pm- continue filming in alleyway

2:00 pm- set up for band section
2:15 pm – begin filming band section

4:30 pm – wrap + strike kit


Lyrics

I've got the demons in me
I've got to brush them all away
I feel the demons rage
I must clean them all away,
Yeah, yeah [with echo]

Excite to scream them away
Cobwebs in the way
That magic cleaner will
Shine his smile over me
Yeah, yeah [with echo]

I am the demon
Cleaner who saves the day
I get the backwall
And important they'll always stay
Yeah, yeah [with echo]

If only one thing that you know
Imposters from the show
They'll try to trick you into
Normal treatment
Oh don't you listen to them say
Shush them all away
I am the demon cleaner
Madman so,
I am the freedom cleaner
Standing naked here to say
I'm the only way
I'm the only way
I'm the only way
I'm the only way







Shot list

Close up tilt down of drum set.

Extreme close-up of drumstick on drum.

Extreme close up from side of foot on drum pedal.

Close up of bassist playing.

Close up of strings of bass being played.

Extreme close up of bass players head.

Close up at low angle of electric guitarist playing.

Medium close up track across bass and drum player.

Crane shot of electric guitarist.

Extreme close up of bass players hand.

TEST FOOTAGE

This is test footage from our shoot day of the band section. Our cast worked well together and looked exactly the way we wanted them too. For the performance element the lighting was simple, in that we used a black set with four spot lights to focus on the band and instruments; the lights rotate to create the effect of moving and to make the mood slightly dark. We also had test footage of the green screened section, this shows how the set looked and how we achieved the final cut of the video.

RULE OF THIRDS

The Rule of Thirds.

One of the most popular 'rules' in photography is the Rule Of Thirds. It is also popular amongst artists. It works like this:
Imaginary lines are drawn dividing the image into thirds both horizontally and vertically. You place important elements of your composition where these lines intersect. I've even made a little diagram for you (fig 1).
As well as using the intersections you can arrange areas into bands occupying a third or place things along the imaginary lines. As you can see it is fairly simple to implement. Good places to put things; third of the way up, third of the way in from the left , etc. Using the Rule of Thirds helps produce nicely balanced easy on the eye pictures. Also, as you have to position things relative to the edges of the frame it helps get rid of ' tiny subject surrounded by vast empty space' syndrome.

The Rule of Thirds is fairly structured but there are a great many methods you can employ which rely on your ability to 'see' things and incorporate them into your composition.

COPYRIGHT LETTER

Hurtwood House

Dali Records

Dear Sir or Madam,

We are a group of A Level students working on an A Level project for a qualifcation in Media Studies. We are writing to request permission to use the following track as part of this project:

Demon Cleaner by Kyuss

With your permission the track would be used as the accompaniment to a short form video that is made purely for assessment purposes and will have no commercial usage. The video will be viewed only by members of the school community and the assessor of the examination board.

The arist and the copyright holder will of course be fully recognised in the pre-production and evaluation material that accompanies the project. We cna also include a full copyright notice if required both in the planning material and on the video itself.

Yours sincerely

Olivia Cox, Ruby Kammer, and Luke Chapman
Hurtwood House School

FIRST PITCH

Our main idea originated from the film Sin City. We also like the idea of narrating a story through the video keeping in mind that the audience would remember the song by the images of the storyline in the video.

When I watched the new music video by Chase & Status, I found that I remembered the song from images in the video and it's shocking storyline.