Tuesday, 18 January 2011

TEST FOOTAGE

This is test footage from our shoot day of the band section. Our cast worked well together and looked exactly the way we wanted them too. For the performance element the lighting was simple, in that we used a black set with four spot lights to focus on the band and instruments; the lights rotate to create the effect of moving and to make the mood slightly dark. We also had test footage of the green screened section, this shows how the set looked and how we achieved the final cut of the video.



RULE OF THIRDS

The Rule of Thirds.

One of the most popular 'rules' in photography is the Rule Of Thirds. It is also popular amongst artists. It works like this:
Imaginary lines are drawn dividing the image into thirds both horizontally and vertically. You place important elements of your composition where these lines intersect. I've even made a little diagram for you (fig 1).
As well as using the intersections you can arrange areas into bands occupying a third or place things along the imaginary lines. As you can see it is fairly simple to implement. Good places to put things; third of the way up, third of the way in from the left , etc. Using the Rule of Thirds helps produce nicely balanced easy on the eye pictures. Also, as you have to position things relative to the edges of the frame it helps get rid of ' tiny subject surrounded by vast empty space' syndrome.

The Rule of Thirds is fairly structured but there are a great many methods you can employ which rely on your ability to 'see' things and incorporate them into your composition.

COPYRIGHT LETTER

Hurtwood House

Dali Records

Dear Sir or Madam,

We are a group of A Level students working on an A Level project for a qualifcation in Media Studies. We are writing to request permission to use the following track as part of this project:

Demon Cleaner by Kyuss

With your permission the track would be used as the accompaniment to a short form video that is made purely for assessment purposes and will have no commercial usage. The video will be viewed only by members of the school community and the assessor of the examination board.

The arist and the copyright holder will of course be fully recognised in the pre-production and evaluation material that accompanies the project. We cna also include a full copyright notice if required both in the planning material and on the video itself.

Yours sincerely

Olivia Cox, Ruby Kammer, and Luke Chapman
Hurtwood House School

FIRST PITCH

Our main idea originated from the film Sin City. We also like the idea of narrating a story through the video keeping in mind that the audience would remember the song by the images of the storyline in the video.

When I watched the new music video by Chase & Status, I found that I remembered the song from images in the video and it's shocking storyline.




Thursday, 13 January 2011

RESEARCH AND DEVELOPMENT- FIRST IDEAS

RESEARCH AND DEVELOPMENT-CODES AND CONVENTIONS



Our main idea was to sell the product without sexual content and sell the product for it's music element and getting the audience to acknowledge the talent of the band.

This video above represents the kind of idea we were aiming at. This style of presenting the song, is aiming at a more real way to present the band unlike selling the song making use of sexual content. An example of this is Britney Spears:

Friday, 10 December 2010

INTRODUCTION TO THE MUSIC INDUSTRY



Roc Nation is a fully functioning entertainment company, including artist, songwriter, producer and engineer management; music publishing; touring & merchandising; film & television; new business ventures; and a music label. Artists signed to Roc Nation partake in full-rights deals, which are all encompassing and include ticket sales, record sales and all forms of
endorsements.
Roc Nation is also a successful creative consulting firm on several projects, which include multi-platinum artists in all genres of music.
Stemming from several core elements of Live Nation’s ticketing platform, we strive to create a new plateau for the music and entertainment industry.

http://rocnation.com/about/





Tuesday, 9 November 2010